Online Marketing
McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) today acquired BLiNQ Media LLC, a leading global innovator of Social Engagement AdvertisingSM solutions for agencies and brands. Since 2008, BLiNQ has managed social media marketing campaigns for more than 600 of the world’s largest advertisers. “With demand for social media marketing solutions continuing to grow at ..
Acquisition Enhances Performance-based Social Engagement Advertising Offering ATLANTA / June 8, 2010 – BLiNQ Media, a Social Engagement AdvertisingSM company and the pioneer of performance-driving CPSASM (Cost per Social ActionSM), announced today the acquisition of Atlanta-based Charles Lumpkin + Partners, an online media planning and buying company specializing in search marketing, performance display, mobile and ..
Transcript: Hey folks. My name is Charles Lumpkin. Today I want to talk to you about something that I’ve been working on for quite some time, and it’s really powerful. This is the valuation formula that I’ve derived, so that you can understand—before you get into a transaction—exactly what’s there. It will allow you to ..
Transcript: Hey folks. My name is Charles Lumpkin. Today I want to talk to you about acquiring sites. What I mean by this is how and why you should acquire your competition to increase your market share in the search space and really, REALLY crush it and dominate it online. This is not for the ..
Transcript: Hey folks. My name is Charles Lumpkin. Today we’re going to talk about the Relevancy Spectrum. The example that I use is with paintings. First, a lot of people just put a bunch of keywords that they think are related into an ad group. Then they’re disappointed with the performance. This is why you ..
Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. Today we’re going to talk about shelf space theory. Ken Robbins, the president of Response Mine, where I used to work, used to always say this: “It’s like you walk into a grocery store. You go down the ..
Transcript: Hey folks. My name is Charles Lumpkin. Today we’re going to talk about Microsoft Bing. I LOVE ME SOME BING. Bing is one of the most efficient platforms out there right now. It’s so much cheaper than Google. In fact, I want to go so far as to say that, yes, you should start ..
Transcript: Hey folks. My name is Charles Lumpkin. Today we’re talking about “Match Typing.” Match typing is a further segmentation. Believe it or not, a keyword is not the end all be all. There are different ways to split it up. The three common match types on both Google and MSN are “broad,” “phrase,” and ..
Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We’re going to talk about common landing page test types. Now, why even test landing pages? What we’re talking about is trying to get the conversion rate up on our pages. More conversion equals more money in the ..
Transcript: Hey folks. My name is Charles Lumpkin. Today we’re talking about social proof and social easing, but before we get started, there are some plumbers that have been watching the videos. They’ve told me that my “Google Toilet Bowl Plumb” is in fact the “Google Toilet Ball Float.” So to be precise and correct, ..