Using Autoresponders and ESPs to Close Sales Leads

Transcript Hey Folks. My name is Charles Lumpkin. Today we are talking about autoresponders. An autoresponder is essentially an email series. Someone will sign up for your email list. Let’s say that is the conversion element on your site. They get signed up into a series where they get 5, 10, 2, or whatever of. ..

Web Analytics: The Man with Two Watches

Transcript: Hey Folks. My name is Charles Lumpkin. I want to talk to you today about Web Analytics and a common problem that I see and I want to relate it to a little parable. Oftentimes you’ll see people that have multiple analytics system installed on their site. I’ve worked for people who have as ..

STOP: As of Today Search Marketing Is Different

I can’t believe it. This will change your campaigns and forecasts, and market research efforts today. Google is now giving out search volume data on keywords in their suggestion tool. They have been giving out similar information for a while now, but now this data is actually accurate. You no longer need to extrapolate or ..

TRESemme Nails the Message, Misses the Market

Earlier tonight I was watching (which is really great place to burn a few hours and watch some TV online). I noticed an interesting video advertising concept. TRESemme was running a series of ads throughout the videos. Before the video began there was a screen asking you to “Choose the style you prefer:” I ..

Bad News for Advertisers: Yahoo to Serve Google Ads

Recently Yahoo and Google announced a new partnership. Here’s the skinny. Yahoo will serve up Google’s ads on about 80% of their search volume. This move will add about a billion dollars annually to Yahoo in the short term, but in the long term they are going to effectively kill off their search business. This ..

Building the Brand

Branding is a tough game to play. In traditional advertising building a brand can cost millions of dollars. The big boys on the block (think Wal-mart, Sears, Coke, Miller) literally spend billions of dollars annually building the brand. I’m sure that you would be happy to to have that kind of money to throw around, ..

2 Steps to Purchasing and Transferring Web Sites that Won’t Get You Banned

Duncan of Indie Music 2.0 asked this in response to my post and video about valuing web properties: “Interesting presentation Charles… as more and more people purchase properties as income generators, do you see Google modifying its algorithm to prevent these kinds of sites from showing up in the first 10 listings of a search?” ..

3 Effective (and Slightly Badass) Methods for Valuing Web Sites

One of my all time favorite work tasks is finding and acquiring web properties. Purchasing web sites is one of the few ways I’ve found to reliably double and triple your investment over a few short years. You can go out right now and purchase profitable web sites at crazy good valuations. You just need ..

Google and the Tragedy of the Commons

Don’t get me wrong, I love Google. I remember quite clearly what it was like surfing the net in the 90s. Finding what you were looking for was often really hard. Google was absolutely the key to unlocking information quickly and we loved it. Years ago, when I started advertising with them, I loved them ..