Paid Search: Microsoft Bing PPC

Transcript:
Hey folks. My name is Charles Lumpkin. Today we’re going to talk about Microsoft Bing. I LOVE ME SOME BING.

Bing is one of the most efficient platforms out there right now. It’s so much cheaper than Google. In fact, I want to go so far as to say that, yes, you should start your search marketing efforts with paid search, but you should start your search marketing efforts with Microsoft Bing instead of Google.

Here’s why. Google is crazy expensive these days. I can hardly find a $0.25 click on the whole of Google. You can on Bing, and you can find them in mass in the right campaigns.

So, start your search marketing efforts with Bing. It can be an order of magnitude cheaper. 10x cheaper or 20x cheaper, and a lot of the regulations aren’t so locked down against the advertiser. It’s a great platform to start your efforts with, and I highly recommend Microsoft Bing. If you haven’t opened an account, go there right now and start your search marketing efforts.

Again, I’m Charles Lumpkin, and you can find more of me at charleslumpkin.com. Thanks for your time.

Related posts

Paid Search: The Relevancy Spectrum

Transcript: Hey folks. My name is Charles Lumpkin. Today we’re going to talk about the Relevancy Spectrum. The example that I use is with paintings. First, a lot of people just put a bunch of keywords that they think are related into an ad group. Then they’re disappointed with the...

Paid Search: Shelf Space Theory

Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. Today we’re going to talk about shelf space theory. Ken Robbins, the president of Response Mine, where I used to work, used to always say this: “It’s like you walk into a grocery store. You...

Paid Search: Match Type Strategies For All The Search Engines

Transcript: Hey folks. My name is Charles Lumpkin. Today we’re talking about “Match Typing.” Match typing is a further segmentation. Believe it or not, a keyword is not the end all be all. There are different ways to split it up. The three common match types on both Google and MSN are...

1 Comment

  1. LA January 8, 2010

    What a stud! And he's smart, too. Yes, my clients are on Bing.

Comments are closed.