STOP: As of Today Search Marketing Is Different

I can’t believe it. This will change your campaigns and forecasts, and market research efforts today. Google is now giving out search volume data on keywords in their suggestion tool. They have been giving out similar information for a while now, but now this data is actually accurate. You no longer need to extrapolate or ..

Bad News for Advertisers: Yahoo to Serve Google Ads

Recently Yahoo and Google announced a new partnership. Here’s the skinny. Yahoo will serve up Google’s ads on about 80% of their search volume. This move will add about a billion dollars annually to Yahoo in the short term, but in the long term they are going to effectively kill off their search business. This ..

Google and the Tragedy of the Commons

Don’t get me wrong, I love Google. I remember quite clearly what it was like surfing the net in the 90s. Finding what you were looking for was often really hard. Google was absolutely the key to unlocking information quickly and we loved it. Years ago, when I started advertising with them, I loved them ..