SEO Basics: What does your site say about itself?

Hey folks. My name is Charles Lumpkin. I’d like to talk to you today about the basics of SEO. How I say it is basically “What does your site say about itself?” and “What do other sites say about your site?”. Today we’re going to talk about this first one—“What does your site say about itself?”—and it’s pretty straight forward.

First of all, in order to rank for something, you had better talk about that term on your site. You can’t expect to rank for photo umbrellas if you’re talking about tables all day long. Right? So, you’ve got to have the content to support that particular phrase on your site. When I say, “content” I mean several paragraphs of content on your site. Seriously, don’t try to skimp on it.

Now, the other part of this is making sure you have your pages structured in the right way. You want to have the correct titles, meta-tags (which is a description), URL, a heading tag, and content, to support the entire keyword that you are looking for. So, I try to go with one page per keyword. So you’ve got one page lined up for that keyword, then another page lined up for another keyword, and that’s how you roll on down the list. You want to have that meaty content there and all the supporting things, so that when Google goes around and says, “What is this page about?” well clearly, it’s about photo umbrellas.

Now the other thing that you need to be aware of is making sure that your site is indeed crawlable. This gets a little more complex. Essentially there’s a whole host of things that can keep Google from getting in into the interior pages of your site. So, you may have really nasty URLs that are difficult to figure out, or you may not have links to some of the pages from other places on your site. You need to have a sitemap that will definitely help with all this, but in a lot of the times you need to clean it up and make sure that it can be easily crawled and is accessible.

So, that’s a tip that I hope you use. My name is Charles Lumpkin, and you can find more of me at Thank you.

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