Transcript: Hey folks. My name is Charles Lumpkin. I’d like to talk to you today about the basics of SEO. How I say it is basically “What does your site say about itself?” and “What do other sites say about your site?”. Today we’re going to talk about this first one—“What does your site say ..
Transcript: Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. I want to talk about testing domains in your ad creative. Out there on the search engines and contextual advertising campaigns. You have a URL – it’s called the display URL in most cases. What you may not ..
Transcript Hey Folks. My name is Charles Lumpkin. Today we are going to talk about Direct Mail. I’m not going to talk about all of the different varieties and things you can do with direct mail. And I’m not talking about mass Direct Mail campaigns. I’m really talking about Lumpy Mail. I got this tip ..
Transcript Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We are going to talk about a second optimization technique for Contextual Advertising campaigns. It’s called the Scale Method. Instead of peeling sites out of a campaign we are just going to refine what we have in a ..
Transcript Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We’ve already talked about what a contextual advertising campaign is and we’ve talked about the two different methods to set one up. Now we are going to talk about how to optimize these campaigns. The first method is ..
Transcript Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We are going to talk about the two methods that you might use when you are setting up ad groups around contextual advertising campaigns. There are two methods. One is the mass-market method and the other is the ..
Transcript Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We are going to talk about Google contextual advertising. It’s also known as the Google content network. Others also have it. MSN has one. I believe Yahoo has one as well. In contextual advertising, it’s essentially those ads ..
Transcript Hey Folks. My name is Charles Lumpkin. Today I want to talk to you about Customer Lifetime Value. Or as us insane marketers call it CLTV for short. CLTV is a very important concept to understand. I’m going to shoehorn as much as I can in about two minutes here. You can think of ..