Recently Yahoo and Google announced a new partnership. Here’s the skinny. Yahoo will serve up Google’s ads on about 80% of their search volume. This move will add about a billion dollars annually to Yahoo in the short term, but in the long term they are going to effectively kill off their search business. This ..
Branding is a tough game to play. In traditional advertising building a brand can cost millions of dollars. The big boys on the block (think Wal-mart, Sears, Coke, Miller) literally spend billions of dollars annually building the brand. I’m sure that you would be happy to to have that kind of money to throw around, ..
Don’t get me wrong, I love Google. I remember quite clearly what it was like surfing the net in the 90s. Finding what you were looking for was often really hard. Google was absolutely the key to unlocking information quickly and we loved it. Years ago, when I started advertising with them, I loved them ..