Transcript Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We are going to talk about a second optimization technique for Contextual Advertising campaigns. It’s called the Scale Method. Instead of peeling sites out of a campaign we are just going to refine what we have in a ..

Transcript Hey Folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We are going to talk about the two methods that you might use when you are setting up ad groups around contextual advertising campaigns. There are two methods. One is the mass-market method and the other is the ..