Buying Sites: Site Acquisitions
Transcript:
Hey folks. My name is Charles Lumpkin. Today I want to talk to you about acquiring sites. What I mean by this is how and why you should acquire your competition to increase your market share in the search space and really, REALLY crush it and dominate it online.
This is not for the faint of heart. There’s a couple of ways that you can go about an acquisition strategy. You’ve got one way, which is doing site acquisitions from an investment perspective, but what we’re going to talk about right now is site acquisitions from a marketing perspective. So, gathering more and more market share.
Now, this is not for the faint of heart. You need to have been in paid search, run your tests, gone into SEO, and you’re dominating it there. Now you just want MORE. This is an extremely effective technique at this. Now hopefully over the course of however long you’ve been running your business, you’ve also been running tests on conversion (your shopping cart or your lead funnel process or whatever it is. So that your conversion is better than your competition. So that whenever you take that site and evaluate it (we’re going to talk about ways of evaluating sites in future videos) and you take that traffic and rehab it into something that’s really effective. Then you loop this back around, you get more shelf space on the engines.
So, think about this as a technique. We’ve got some interesting stuff coming ahead.
Again, my name is Charles Lumpkin. You can find more of me at CharlesLumpkin.com Thank you.
