SEO: Exact Match Domains

Transcript:
Hey folks. My name is Charles Lumpkin. I want to talk to you today about exact match domains. What I mean by this is having a domain that precisely matches the keyword that you’re looking for. To be specific the TLDs, or top level domains (which means the thing after the “.” .net .com .org) that matter for exact match domains are “.com,” “.net,” and “.org.”

If you’re going out there and you’re trying to rank for a particular keyword, you can launch a site on one of these exact match domains. If you can acquire that name, as long as it’s one of the three TLDs that I mentioned, you’ll have a pretty good chance of ranking. You get a little bonus. It’s called the “exact match bonus.”

So that’s a little tip. This is part of what intrinsically makes some domains viable. So, I want you to take that tip and use it. I use it a lot. My name is Charles Lumpkin and you can find more of me at CharlesLumpkin.com. Thank you.

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1 Comment

  1. DebraMatthews December 18, 2009
    Reply

    Charles – Great video and important content as always – this is a HUGE concern if someone ever wants to sell their domain or business too! Buyers, at least the savvy one's, are wary of businesses without an exact match domain – they simply do not value as highly.

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