SEO: Link Variety: Blog Links, News Releases, and etc.

Transcript:
Hey folks. My name is Charles Lumpkin. I want to talk to you today about link variety when it comes to SEO.

One of the biggest mistakes people make when they’re first starting with SEO is that they go out and learn about a specific kind of technique. Right? Then they go out and do that technique and only that technique like that’s what drives them.

You’ve got to have a smattering of all different kinds of links. There’s several that I use pretty commonly, and there are a lot of different types of links. I’ll just name a couple off the top of my head.

Stuff like news releases still work. I’m serious. Send out a news release put it on prweb. There’re a couple of other news release sites that are good. It syndicates that article out, and you do in fact get links back to your site. Pretty cool.

You can go out and do the low hanging fruit on blogs. Go and join the conversation on blogs. Now don’t just go spam up people’s comments. First, you want to find blogs that are “follow-blogs,” but don’t just go spam up people’s comments. You’re going to be talking in blogs that are relevant to your sphere anyway. You’ve got to have links from relevant sites, so go join the conversation.

You can get links by holding a contest on your site for instance. That’s a good way. Say “Hey. I’m giving away $500 worth of free stuff.” Go talk to other bloggers, and they’ll say “Hey, Charles is giving away $500 worth of free stuff. Go over there and hang out with him.

You can form relationships with people. In fact, the old school find-out-who-owns-this-site. Email them. “Can you give me a link?” Sometimes it works. It’s a numbers game and you have to do it on a consistent basis, but it does indeed work.

So don’t just go out and hammer one particular kind of link. There are a lot of different styles and types of links that you can get. So be diligent about it. Try to play and experiment with a lot of different types of things. My name is Charles Lumpkin, you can find more of me at CharlesLumpkin.com. Thank you.

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