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Paid Search
Paid Search: The Relevancy Spectrum
Transcript: Hey folks. My name is Charles Lumpkin. Today we’re going to talk about the Relevancy Spectrum. The example that I use is with paintings. First, a lot of people just put a bunch of keywords that they think are related into an ad group. Then they’re disappointed with the...
Online Marketing
Paid Search: Shelf Space Theory
Transcript: Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. Today we’re going to talk about shelf space theory. Ken Robbins, the president of Response Mine, where I used to work, used to always say this: “It’s like you walk into a grocery store. You...
Paid Search
Paid Search: Microsoft Bing PPC
Transcript: Hey folks. My name is Charles Lumpkin. Today we’re going to talk about Microsoft Bing. I LOVE ME SOME BING. Bing is one of the most efficient platforms out there right now. It’s so much cheaper than Google. In fact, I want to go so far as to say that, yes, you should start your...